The founder
Robb Munger
Founder and COO of North Seeking Arrow LLC. Retired U.S. Army veteran, reliability engineer and finance analyst, based at Fort Liberty in Fayetteville, North Carolina.

About the founder
Two decades of high-stakes leadership
As a seasoned and retired U.S. Army veteran with two decades leading high-stakes missions under fire during the Global War On Terrorism, I have since overseen a $57 million dollar manufacturing expansion, deploying state-of-the-art equipment during the Covid pandemic as a reliability engineer.
After the project I served as a financial analyst in the U.S. Army Special Operations community, transforming valuable tax dollars into mission-critical equipment for the globally deployed Warfighter within a fiscally constrained environment.
Focused on creating and refining processes with MS Suite and SAP for end user satisfaction, I realized harnessing A.I. to transform and optimize workflows was the way forward. Unfortunately, faced with slow moving bureaucracy, I knew something had to dynamically change in the way we work and face the future.
Now, my passion thrives on innovative and transformative training and strategy development for the workforce; leveraging Artificial Intelligence and commonsense to create efficient pathways in streamline production. The answers we seek all linger in potential.
And just for kicks, I love to mountain bike treacherous downhill singletrack at 40 mph — where split-second precision and a high regard for personal safety meets pure and raw primal adrenaline.
It’s those same instincts that enable me to responsibly embed A.I. into your workflows; slashing downtime and supercharging ROI and KPIs with an ever-present regard for security and transparency.
Track record
At a glance
Military operational discipline, reliability engineering and financial rigour, applied to artificial intelligence.
21+ years
U.S. Army service, including two decades leading high-stakes missions during the Global War on Terrorism.
$57 million
Manufacturing expansion overseen as a reliability engineer, deploying state-of-the-art equipment through the Covid pandemic.
Special Operations
Financial analyst in the U.S. Army Special Operations community, turning tax dollars into mission-critical equipment.
A.R.R.O.W.™
Creator of the Analysis, Reliability, Risk Management, Operations and Workflows framework.
Published author
A.I. thought leadership published in the Havok Journal, plus podcast appearances on reliability and analysis.
Fort Liberty, NC
Based in Fayetteville, North Carolina, serving the Southeast region and CONUS.
Writing
Insights written by Robb
Every article on this site is written by Robb Munger.
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We can certainly learn a lot from an egoless A.I.
Read article: We can certainly learn a lot from an egoless A.I.On HAL 9000, contradictory directives, and what a machine without ego can show us about our own inability to communicate clearly.
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Harnessing A.I. for business growth in North Carolina
Read article: Harnessing A.I. for business growth in North CarolinaHow North Carolina businesses are using artificial intelligence to grow, and a practical route to adopting it without overreaching.
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Navigating A.I. solutions for healthcare and the military
Read article: Navigating A.I. solutions for healthcare and the militaryHow artificial intelligence is being used in healthcare and defence, the risks that come with it, and how to deploy it responsibly.
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Unlocking A.I. potential for small business success
Read article: Unlocking A.I. potential for small business successPractical, affordable ways for small businesses to put artificial intelligence to work without overwhelming the budget or the team.
“It is no longer a question of when A.I. will arrive. It has already answered us and it is here now.”
Robb Munger, founder
