About
A north star in the white noise
North Seeking Arrow is a North Carolina based, Southeast United States operating, veteran owned A.I. and I.T. consultancy specialising in strategy, training, project management and Scrum.
The company
Military discipline applied to AI
Founded by a 21 year Army veteran, reliability engineer and finance analyst.
We bring military operational discipline to AI deployment, which means systems that are reliable, compliant and mission ready rather than impressive in a demonstration and fragile everywhere else.
North Seeking Arrow empowers local small businesses, military and law enforcement organisations, healthcare, educators, manufacturers and small IT start-ups to use artificial intelligence to make smarter, faster and more reliable decisions through advanced data, intelligence, technology, communications and operational solutions.
In a world full of white noise and uncertainty, we serve as a north star, providing clear, data driven direction and actionable insight to improve performance, resilience and mission trajectory. Whether we are optimising workflows, strengthening risk posture, communicating developing trends or integrating A.I. into critical operations, we deliver precise and practical solutions built for your specific challenges.
At a minimum you will come away with a better understanding of your organisation’s A.I. policy, implementation, integration, ethics and risk compliance. With North Seeking Arrow you gain more than analytics. You gain a partner with decades of experience committed to helping your team work with clarity, confidence and control.
The founder
Robb Munger
Founder and COO. Retired U.S. Army veteran with two decades of high stakes mission leadership.
21 years in uniform
Two decades of military leadership, including operations where an unreliable system is not an inconvenience but a casualty.
Reliability engineering
A background in reliability engineering and finance analysis, which is where the A.R.R.O.W. framework comes from.
Published author
AI thought leadership published in the Havok Journal, and a guest on the EECO Asks Why podcast.
Why choose us
Reasons clients pick North Seeking Arrow
Not the longest list in the industry. Just the parts that matter when the data is sensitive.
Veteran owned
Service-Disabled Veteran-Owned Small Business, registered and active on SAM.gov.
Fort Liberty based
Located in Fayetteville, North Carolina, with direct proximity to military operations.
Proprietary method
The A.R.R.O.W. framework, a repeatable methodology rather than an improvised engagement.
Chart your course
Ready to point the arrow?
Start with a 30 minute consult. We will look at your data, your workflow and your risk posture, and tell you honestly whether AI is the right answer.